Position Title: Regional Sales Manager - Alberta & Manitoba

Reports To: Director of Sales

Region: Edmonton or Calgary

Department : Sales

Employment Type: Full Time

Who We Are

Founded in 2015, North Country Tire has rapidly grown to become a trusted name in tire distribution in Western Canada. With a focus on delivering exceptional service, reliability, and value, we partner with retailers, automotive shops, and service providers to offer a comprehensive range of high-quality tire brands. Our strategically located distribution centers and commitment to operational excellence ensure that our customers receive the right product, at the right time, every time.

At North Country Tire we pride ourselves on our entrepreneurial spirit and customer first-culture. As a growing company in a dynamic industry, we are driven by innovation, strong vendor relationships, and a team-oriented approach. We believe in empowering our employees, investing in continuous improvement, and building long-term partnerships that support the success of both our customers and our people.

Position Summary

As the Regional Sales Manager for Alberta and Manitoba, you will oversee all sales operations across both provinces, leading a team of Territory Managers while managing key customer relationships. You'll be responsible for developing regional sales strategies, driving growth, and ensuring alignment with company goals.

This role is ideal for a results-driven sales leader with experience in the tire or automotive industry who thrives on relationship building, coaching teams, and executing regional business plans that deliver results.

Key Responsibilities

• Lead and support the regional sales team in achieving sales targets and business objectives.
• Manage and grow a portfolio of key accounts across Alberta and Manitoba.
• Develop tailored regional sales strategies to expand market share and profitability.
• Build and maintain long-term relationships with retailers, dealers, banner accounts and manufacturers.
• Collaborate cross-functionally with Purchasing, Logistics, Marketing, and Operations teams to deliver seamless service.
• Conduct performance reviews and provide mentorship, guidance, and training to sales staff.
• Analyze sales data and market trends to identify growth opportunities and competitive advantages.
• Participate in regional and national sales meetings, industry trade shows, and customer events as required.
• Regular travel throughout Alberta and Manitoba is required.

Skills and Qualifications

• 5+ years of progressive sales experience in B2B environments; experience in the tire or automotive industry strongly preferred.
• Proven track record of achieving sales targets and leading successful sales teams.
• Exceptional communication, negotiation, and relationship management skills.
• Strong business acumen and ability to analyze market and financial data.
• Highly organized with excellent time management and leadership abilities.
• Proficiency with CRM systems and Microsoft Office Suite.
• Valid driver's license and ability to travel regularly throughout the assigned region.

What We'll Offer

In addition to a great culture and engaging work with opportunities for growth and development, we offer:

• Competitive salary and performance-based incentives
• Group benefits package
• Paid vacation and sick days
• Opportunities for career advancement
• Flexible work hours
• Team BBQs, holiday celebrations, and employee appreciation events
• Employee discounts on tires and branded gear

Equal Opportunity Employer

At North Country Tire, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on the applicants' qualifications, merits, competence and performance without regard to any characteristic related to diversity.

We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask that you abstain from sharing that information with us in your application.

How to Apply

If you're interested in applying for this job, please submit your cover letter and resume on our website at northcountrytire.ca/careers or by email.