Company Description

Eye Recommend is a network of over 550 independent practices and over 1,300 optometrists across Canada. We provide support and value to our members through training, events, coaching, and business resources, enabling optometry practices to deliver the best care and innovative solutions to their patients.

Role Description

Are you a strategic thinker with a flair for storytelling and a passion for impactful communication? Do you thrive in dynamic environments where creativity and collaboration are part of everyday life? If so, we may have just the role you've been waiting for.

As a leader in supporting independent optometry across Canada, Eye Recommend is looking for a highly motivated and creative Senior Communications Specialist to join our dynamic Communications & Marketing team, based in our Calgary office. This key role demands a strategic communicator with exceptional writing and storytelling skills to shape our brand voice and how we connect with members, partners, and the wider eye care community across Canada.

What You'll Do

• Own the strategy: Develop and execute comprehensive, channel-appropriate communication strategies aligned with business objectives.
• Create standout content: Write and edit compelling content for newsletters, member announcements, website copy, social media, press releases, blogs, and campaigns.
• Lead our social presence: Plan editorial calendars, produce and post content, and analyze performance to optimize reach and engagement.
• Champion the brand: Collaborate with internal teams and external partners to ensure consistent, on-brand storytelling across all touchpoints.
• Raise the bar on quality: Edit and proofread with meticulous attention to detail, upholding impeccable grammar and accuracy.
• Innovate and experiment: Bring fresh ideas, formats, and tactics to deepen audience engagement and strengthen our community.
• Mentor and lead: Provide guidance to other communications team members and help foster a high-performing, creative culture.

What You'll Bring

• 5-8 years experience in Communications, Public Relations, Journalism, Marketing, or a related field. Experience in the optical or healthcare industry is a plus
• Proven excellence in not only verbal skills, also writing and editing across digital, print, social, and internal channels.
• Strategic mindset with the ability to tailor messaging to diverse audiences.
• Project leadership: Strong organizational skills; comfortable managing multiple projects and deadlines in a fast-paced environment.
• Media relations & stakeholder engagement experience with a track record of results and collaboration across multi-functional teams
• Experience in social media management and performance tracking.
• Familiarity with CMS platforms, Mailchimp, Canva, and

project management software is considered a strong asset.

Why You'll Love Working Here

• Contribute to a purpose-driven organization dedicated to supporting Canadian independent optometry.
• Enjoy creative freedom within a reputable and growing brand.
• Join a collaborative, fast-paced team that values innovation and continuous improvement.
• Competitive salary and comprehensive benefits package.
• Professional development opportunities and continuous learning.

How to Apply

Submit your resume, a brief cover letter, and 2-3 writing samples that showcase your range and creativity to Lisa Glithero.

Subject line: Senior Communications Specialist - Your Name