What we’re looking for:

We are currently seeking a Digital Marketing Specialist/Strategist.

Reporting to the Head of Digital Marketing and mentored by a Digital Performance Team Lead, your mandate will be to support your team in building strategies, implementing tactics, and optimizing various online advertising campaigns.

So, if you like creating synergy across channels and juggling SEO/SEA/SMM, online advertising, social media, and more… we definitely have a place for you on our team!

Responsibilities:

• Design advertising campaigns on Google Ads and Bing Ads;
• Build dashboards and perform monitoring;
• Plan and lead digital initiatives, from initial pitch to delivery;
• Set up tracking and analyze data;
• Support and oversee analysts and specialists in delivering their projects, from strategy through maintenance and account optimization;
• Ensure the performance and health of client accounts in SEO/SEA/SMM, Programmatic, etc.;
• Optimize and maintain search engine account performance;
• Optimize website content for search engines (SEO);
• Stay on the lookout for new marketing opportunities within mandates;
• Partner with clients to bring new value-added ideas to life;
• Prepare and present monthly status updates on the performance of various platforms and campaigns (KPIs, Programmatic, SEA, SMM, etc.);
• Perform quality assurance for Google Ads, Google Display, Meta Ads, tracking, dashboarding, and more;
• Advise clients and execute marketing tactics;
• Optimize SEO/SEA/SMM, CRO, and Programmatic solutions internally;
• Stay current with the latest digital marketing trends.

Required qualifications and attributes:

• 3–10 years of experience creating and managing digital marketing campaigns (particularly online advertising and SEO);
• Proficiency with Facebook, LinkedIn, and Google advertising platforms;
• Proficiency with Google Analytics;
• Experience with Google Data Studio or Google Tag Manager, an asset;
• Experience with WordPress and WooCommerce, an asset;
• Knowledge of HTML, an asset;
• Knowledge of monitoring tools such as SEMrush, Ahrefs, Moz, an asset;
• Knowledge of CRMs (Zoho, HubSpot, Salesforce), an asset;
• Communication and collaboration: excellent interpersonal skills, team spirit, positive attitude and strong relationship skills, good tolerance for constructive feedback;
• Organization and execution: autonomy, strong organizational skills, time and priority management, ability to lead multiple projects simultaneously;
• Creative and strategic vision: dynamism, creativity and innovation, and an analytical mind;
• Bachelor’s degree in marketing or equivalent;
• Excellent oral and written communication skills in French;
• Good oral and written communication skills in English, as you will deal with part of our clientele based in Ontario.

What we offer:

• Competitive salary;
• 37.5-hour work week with flexible hours;
• Hybrid work model (2 days per week in the office);
• Summer schedule;
• Paid vacation and sick days;
• Group insurance;
• Contribution to a group RRSP;
• Free gym access;
• Telemedicine and an employee assistance program (EAP);
• Renowned clients and large-scale projects;
• A variety of modern technologies;
• Career growth opportunities;
• Reimbursement for training and professional development activities;
• Events and social activities;
• Experienced colleagues and diverse areas of expertise.