JOB DESCRIPTION

Responsible for creating and delivering marketing ideas and activities. Concepts and creates marketing materials, manage projects, and ensure company messages are consistent.

PRIMARY RESPONSIBILITIES

• Coordinate, maintain and edit, e-commerce and website platforms
• Supervise social media outreach
• Deliver content via LinkedIn, Twitter, Facebook, email, or direct mail.
• Coordinate and deliver email campaigns.
• Mass-mail materials.
• Create e-brochures and sell sheets.
• Coordinate company participation at trade shows
• Coordinate flow of information and communication and disseminate it according to plan/strategy.
• Work with manager and business units to determine event budget and manage expenses to that budget.
• Promote products and services through public relations initiatives.
• Develop marketing communications campaigns
• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
• Research media coverage and industry trends.
• Develop fresh story ideas.
• Conduct extensive media outreach.
• Improve communication efficiencies within company.
• Manage video content.