Company Overview

We are a boutique digital marketing agency specializing in B2C clients. Our mission is to drive growth by generating high-quality leads and boosting sales through innovative online marketing strategies. We work closely with our clients to create tailored campaigns that deliver measurable results in a fast-paced digital landscape.

Job Summary

We are seeking an experienced Marketing Manager, based in Canada, to join our team and take a leadership role in managing client accounts. This position is ideal for a strategic thinker who excels at developing and executing online marketing plans to achieve business objectives. As a key player in our agency, you'll collaborate with our team to oversee campaigns, analyze performance, and ensure client satisfaction. This is a full-time role with opportunities for growth in a collaborative environment.

Key Responsibilities

• Develop and implement strategic marketing plans for B2C clients, focusing on lead generation, sales optimization, and brand growth through digital channels such as social media, email marketing, SEO, PPC, and content marketing.
• Manage client relationships, including regular communication, progress reporting, and strategy adjustments based on performance data.
• Analyze campaign metrics using tools like Google Analytics, Facebook Ads Manager, and CRM software to identify insights and recommend optimizations.
• Collaborate with cross-functional teams (including content creators, designers, and analysts) to execute campaigns on time and within budget.
• Conduct market research and competitor analysis to inform strategies and identify new opportunities for client growth.
• Stay ahead of industry trends in digital marketing, emerging technologies, and best practices to provide innovative solutions.
• Collaborate with agency leadership on business development, including pitching new clients and expanding services.
• Ensure all campaigns comply with relevant regulations and ethical standards.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred).
• 5+ years of experience in digital marketing, with at least 2 years in a managerial or strategic role, preferably in a B2C environment.
• Proven track record of driving leads and sales through online channels, with demonstrable ROI from past campaigns.
• Strong strategic marketing expertise, including the ability to create comprehensive plans, set KPIs, and pivot based on data.
• Proficiency in digital marketing tools and platforms.
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Outstanding communication and interpersonal skills for client management and team collaboration.
• Creative problem-solver who thrives in a small agency setting with the ability to multitask and adapt quickly.

What We Offer

• Competitive salary based on experience.
• Flexible work arrangements.
• A collaborative, supportive team environment with room for creativity and impact.
• Performance-based bonuses tied to client success.

How to Apply

If you're a strategic marketing expert passionate about helping B2C businesses thrive online, we'd love to hear from you! Please send your resume, a cover letter outlining your relevant experience, and examples of successful campaigns you've managed.

We are an equal opportunity employer and encourage applications from diverse candidates. Only shortlisted applicants will be contacted.