A diverse and rewarding role where you can create and deploy innovative content and social strategies, surrounded by highly talented people, in an environment offering growth opportunities. As a Senior Social Media Advisor , you play a crucial role in positioning our brand on social media to generate interest and engagement.

WHAT YOU'LL DO HERE:

• Develop and implement a multi-platform social media strategy aligned with the business and marketing objectives of each market.

• Adapt content for each platform (Meta, YouTube, TikTok, Reddit, Twitch, etc.) while ensuring consistency with the brand.

• Stay at the forefront of social media trends, emerging platforms, and industry best practices.

• Create, curate, and oversee engaging and high-quality multimedia content.

• Ensure content complies with market, product, and brand guidelines.

• Manage the social media editorial calendar, ensuring timely execution of campaigns and content updates.

• Guide internal and external stakeholders to maximize social media initiatives and ensure message and brand consistency.

• Use analytics tools to monitor campaign performance, extract insights, and adjust strategies to optimize engagement and highlight return on investment.

WHAT YOU BRING TO THE TABLE:

• Ability to align social media strategies with the priorities and business objectives of a large company while remaining agile, impactful, and relevant to audiences, adapting to evolving social media trends and best practices.

• Industry expertise: a minimum of six years of proven experience in managing social media for large accounts or companies.

• Excellent judgment, ability to assess brand safety and sensitive issues, and to translate business priorities into engaging, platform-appropriate content that captures the target audience's interest.

• Creative and strategic thinking: ability to combine creativity with data-driven decision making.

• Analytical skills: data-driven, ability to use data and tools to evaluate performance metrics, generate reports, and inform strategic decisions.

• Innovation: ability to experiment with new content formats, storytelling techniques, and experiences.

• Strong understanding of visual storytelling and ability to collaborate effectively with designers and video and content creators to produce high-quality multimedia resources in line with best practices.

• Multichannel proficiency: proven ability to manage and create content on various social media platforms, adapting strategies to fit the audience and best practices of each channel.

• Collaboration experience: proven ability to collaborate with internal stakeholders and external partners to drive social media initiatives, and train internal teams on best practices.

• Tools: proficiency with social media tracking and reporting tools and the Microsoft Office suite.

• Bilingual (French and English) - Must regularly interact with an English-speaking clientele and colleagues across the country.

• No Canadian work experience is required, but you must be eligible to work in Canada.

YOU ARE:

• Creative, analytical, curious, and ingenious.

• A team player capable of sharing and receiving constructive feedback.

• Excellent at explaining your ideas to different stakeholders.

• Deeply passionate about social media, storytelling, and design.

• Organized, meticulous, autonomous, and proactive.